Case Study
Case: Facebook Market Chanakya

Case Study: How Regal Entertainment Monetizes Film Content with In-Stream Ads-On Facebook?

Founded in 1962, Regal Entertainment, Inc. (formerly Regal Films), is one of the oldest surviving movie studios in the Philippines. In 2019, they changed their Facebook strategy to emphasize video content and began using existing film content from past productions to create videos that are monetized on Facebook with in-stream ads. Not only did this […]