Case Study
Youtube marketing

Think video marketing doesn’t include performance marketing? Think again

Now seven months into the pandemic, brands continue to face many uncertainties. But there are some aspects of the “new normal” that are clear. Social distancing requirements have caused people to spend more time online than ever before, which has rapidly accelerated e-commerce, e-learning and remote working. This online surge has made it increasingly critical for businesses to maximize […]

Case Study
Case: Facebook Market Chanakya

Case Study: How Regal Entertainment Monetizes Film Content with In-Stream Ads-On Facebook?

Founded in 1962, Regal Entertainment, Inc. (formerly Regal Films), is one of the oldest surviving movie studios in the Philippines. In 2019, they changed their Facebook strategy to emphasize video content and began using existing film content from past productions to create videos that are monetized on Facebook with in-stream ads. Not only did this […]