gaming industry

3 important marketing trends changing the gaming industry

1. Growing adoption of digital distribution With the growing adoption of digital sales and distribution of games, physical game sales are in decline. Improved internet speeds, larger hardware storage capacities, and lower footfall to retail stores are driving even stronger digital sales growth. Smartphones, fast wifi, and faster networks have changed consumer attitudes on accessing and owning […]

Consumer behaviour

COVID-19 will permanently change consumer behaviour. Where to from here?

Consumer behaviour is changing rapidly and unpredictably amid the coronavirus pandemic. As drawn-out lockdown orders stay set up the world over – very restricting regular everyday shopper conduct – the worldwide Consumer and Retail divisions are confronting phenomenal difficulties, from creation and gracefully through to conveyance and deals. Access to capital has expanded, in any […]