Market Chanakya

Market Chanakya Founder Sumit K. Singh talks about the benefits and the future of hybrid events in the post-COVID era.

According to Sumit Kumar Singh, the world has been living in the wake of the COVID-19 pandemic for over two and a half years now, a period that has seen the events industry, amongst others, come under huge pressure. With COVID-19 restrictions in India both on indoor and outdoor capacities and a population less willing […]


Top CRM software by Market Chanakya Technology

Businesses can’t survive without customers, regardless of industry. Therefore, companies that want to be successful have to find an effective way to build and maintain their customer relationships. One of the best ways to improve your customer relationships is to implement CRM software. For Businesses Market Chanakya Technology helping customer to achieve this objective by […]

Case Study
Youtube marketing

Think video marketing doesn’t include performance marketing? Think again

Now seven months into the pandemic, brands continue to face many uncertainties. But there are some aspects of the “new normal” that are clear. Social distancing requirements have caused people to spend more time online than ever before, which has rapidly accelerated e-commerce, e-learning and remote working. This online surge has made it increasingly critical for businesses to maximize […]

gaming industry

3 important marketing trends changing the gaming industry

1. Growing adoption of digital distribution With the growing adoption of digital sales and distribution of games, physical game sales are in decline. Improved internet speeds, larger hardware storage capacities, and lower footfall to retail stores are driving even stronger digital sales growth. Smartphones, fast wifi, and faster networks have changed consumer attitudes on accessing and owning […]

Case Study
Case: Facebook Market Chanakya

Case Study: How Regal Entertainment Monetizes Film Content with In-Stream Ads-On Facebook?

Founded in 1962, Regal Entertainment, Inc. (formerly Regal Films), is one of the oldest surviving movie studios in the Philippines. In 2019, they changed their Facebook strategy to emphasize video content and began using existing film content from past productions to create videos that are monetized on Facebook with in-stream ads. Not only did this […]

Consumer behaviour

COVID-19 will permanently change consumer behaviour. Where to from here?

Consumer behaviour is changing rapidly and unpredictably amid the coronavirus pandemic. As drawn-out lockdown orders stay set up the world over – very restricting regular everyday shopper conduct – the worldwide Consumer and Retail divisions are confronting phenomenal difficulties, from creation and gracefully through to conveyance and deals. Access to capital has expanded, in any […]

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